I am currently reading the great book Against the Gods by Peter Bernstein and we learn a lot about John Maynard Keynes and its view on risk. Like Karl Popper, Keynes believes that we have a very limited knowledge. So much that there is no scientific basis on which to form any calculable probability. In the words of Bernstein “Keynes’s words bring great new: we are not prisoners of an inevitable future. Uncertainty makes us free.”
Couldn’t agree more! Imagine if life was certain… how boring would that be!
entrepreneurial risk-taking. We know that avoiding risk is something that is culturally embedded. It is known that when you fail once as an entrepreneur you will be known as a failure for the rest of your life. Quite hard to get the motivation to take risk right?